Adam Lambert to tone down act for Malaysia concert | Music | The Guardian - Gay commercials volume toned down
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As General-Market Media Becomes More Gay Friendly, LGBT Players Broaden Niche. By Thomas They toned down content to get national advertisers and then lost readership." . 3 accounts according to sales volume. In , the mobile gay male dating and hookup app Grindr began a shift in its . These advertisements—in conjunction with rhetorics of equality and language—reinforce a normative gay sensibility that idealizes toned, white, and users would experience outages during moments of high-volume traffic.